Privacy Policy

Last updated:

This Privacy Policy explains how ActiveForm, operated under the brand Beautshskeletona and available at beautshskeletona.site, collects, uses, stores, and protects personal data when you browse our website, purchase functional training session products, attend classes at our Amsterdam studio, or communicate with us. We process personal data in accordance with the General Data Protection Regulation (GDPR), the Dutch GDPR Implementation Act (UAVG), and other applicable Netherlands and European Union laws.

1. Data Controller

The data controller responsible for your personal data is ActiveForm (Beautshskeletona), located at Pijnackerstraat 7, 1072 JS Amsterdam, Netherlands. For privacy-related inquiries you may contact us by phone at +31624097806 or via the contact details published on beautshskeletona.ddd. When we refer to “we,” “us,” or “our” in this policy, we mean ActiveForm unless stated otherwise.

2. Scope of This Policy

This policy applies to personal data processed in connection with:

• Use of the website beautshskeletona.site and related technical logs;
• Contact form submissions, email correspondence, and telephone inquiries about functional training sessions;
• Purchase and administration of session products such as Foundation Block, Progress Block, and Full Cycle packages listed on our Sessions page;
• Attendance at coached sessions, assessments, and optional add-ons including drop-ins and partner sessions;
• Optional marketing communications where you have provided consent.

This policy does not apply to third-party websites linked from our pages, including embedded map services. Those providers maintain their own privacy policies.

3. Categories of Personal Data We Collect

Depending on your interaction with ActiveForm, we may process the following categories of personal data:

• Identity and contact data: name, email address, telephone number, and billing address when you book session products;
• Booking and transaction data: selected package, session dates, payment status, invoices, and correspondence about scheduling;
• Movement and wellbeing-related information you voluntarily share, such as prior injuries, mobility limitations, or training goals, solely to adapt coaching safely;
• Technical data: IP address, browser type, device identifiers, referral URLs, and cookie identifiers as described in our Cookies Policy;
• Communications content: messages submitted through our contact form or other channels;
• Studio attendance data: check-in times, coach notes about exercise selection, and optional progress assessments.

We do not require special category data under Article 9 GDPR. Please avoid submitting medical diagnoses unless necessary for session safety; if you do, we process it only with your explicit consent or another valid legal basis.

4. Sources of Data

We collect personal data directly from you when you complete forms, book sessions, attend classes, or communicate with us. We may also receive limited data from payment service providers when you pay for session products, strictly for reconciliation and fraud prevention. We do not purchase personal data lists for marketing.

5. Purposes and Legal Bases for Processing

We process personal data only when a legal basis under GDPR applies. The table below summarizes typical processing activities for ActiveForm functional training services:

• Performance of a contract (Article 6(1)(b)): delivering booked session products, managing your schedule, providing coaching, and issuing receipts;
• Consent (Article 6(1)(a)): sending optional newsletters, storing non-essential cookies, and processing voluntary health-related notes where required;
• Legitimate interests (Article 6(1)(f)): improving our website, securing systems, preventing abuse, and analyzing aggregated attendance trends, balanced against your rights;
• Legal obligation (Article 6(1)(c)): retaining financial records for Dutch tax law and responding to lawful requests from authorities.

Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing before withdrawal. Withdrawal may limit our ability to provide certain optional services.

6. Data Retention

We retain personal data only as long as necessary for the purposes described above. Booking records and invoices are typically retained for seven years to comply with Dutch accounting obligations. Contact form messages are retained for up to twenty-four months unless a longer period is needed to resolve disputes. Studio coaching notes are retained for the duration of your active package plus twelve months to support continuity if you renew. Technical logs may be kept for up to ninety days for security monitoring. When retention periods expire, we delete or anonymize data using appropriate technical measures.

7. Sharing and Processors

We do not sell your personal data. We may share data with trusted processors who assist us under written agreements, including website hosting providers, email delivery services, payment processors, and scheduling tools. Processors may only use data on our instructions and must implement appropriate security measures. If processors are located outside the European Economic Area, we ensure safeguards such as Standard Contractual Clauses or adequacy decisions. We may disclose data when required by law, court order, or to protect the rights and safety of clients, coaches, and the public.

8. Security Measures

ActiveForm applies administrative, technical, and organizational measures appropriate to the risk, including access controls for coach accounts, encrypted connections via HTTPS on beautshskeletona.site, and staff training on confidentiality. No method of transmission over the internet is completely secure; we encourage you to use strong passwords for any member accounts and to notify us promptly if you suspect unauthorized access.

9. Your Rights Under GDPR

If you are in the European Economic Area or United Kingdom, you have the following rights, subject to conditions and exceptions in law:

• Right of access to your personal data and related information;
• Right to rectification of inaccurate or incomplete data;
• Right to erasure (“right to be forgotten”) where applicable;
• Right to restriction of processing in certain circumstances;
• Right to data portability for data you provided, where processing is automated and based on contract or consent;
• Right to object to processing based on legitimate interests or for direct marketing;
• Rights related to automated decision-making, which ActiveForm does not use for session booking.

To exercise your rights, contact us using the details on beautshskeletona.ddd. We may need to verify your identity before responding. We aim to respond within one month, extendable by two further months where requests are complex.

10. Supervisory Authority

You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl if you believe our processing violates applicable law. We appreciate the opportunity to address concerns directly first.

11. Children

Our website and session products are directed at adults. Minors aged sixteen or older may attend with guardian consent documented in writing. We do not knowingly collect data from children under sixteen without parental authorization; contact us to request deletion if you believe we have done so inadvertently.

12. Profiling and Automated Decisions

ActiveForm does not make solely automated decisions with legal or similarly significant effects. Coaches may use attendance history to suggest progressions, but final exercise selection is human-led.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our session products, technology, or legal requirements. The “Last updated” date at the top will change accordingly. Material changes affecting existing clients will be communicated via email or studio notice where appropriate. Continued use of beautshskeletona.site after updates constitutes acknowledgment of the revised policy for website interactions.

14. Contact

For privacy questions regarding ActiveForm functional training sessions, contact Beautshskeletona at Pijnackerstraat 7, 1072 JS Amsterdam, Netherlands, phone +31624097806, or use the contact form at beautshskeletona.ddd. Email: feedback@beautshskeletona.site